This one's embroidered to order — made just for you, not pulled off a shelf — and runs for a limited window before it rotates out for the next city or icon. Made to order means a short production window before it ships; once the drop closes, it's gone for good. (Our made-to-order series, distinct from the always-stocked Originals.)
Greetings from the Sunshine City. This is St. Pete, stitched. The Postcard Sunshine City hat pairs the city's name with the one icon that is home — a hand-embroidered palm, standing tall against 300 days of Gulf sun. Bold, colorful, and recognizable from across the room. If you know, you don't need it explained. If you don't, the palm says it all.
Postcard is our icon line in the Club House — every city gets its symbol, and every symbol is a made-to-order, limited drop. We make each one to order during the window, then it closes. No restocks, no second pressings. A postcard you don't mail. You wear it.
Wish you were here.
The details
Made to order — typically ships within 2–5 business days, plus delivery time
65% polyester, 35% cotton — breathable and comfortable
Structured front panel that shows off the embroidery
Mid-profile fit for relaxed, everyday wear
Adjustable snap closure for a secure, one-size-fits-most fit
Matching fabric under-visor and sweatband for a polished finish
Premium embroidery: Sunshine City · Social Club · St. Pete, FL with full-color palm icon
Colorway: natural crown · black brim & button · multicolor palm, black script
Blank sourced responsibly from China and Myanmar
Limited drop — once this window closes, it's gone. Grab your city while it's here.
I loved mine so much I bought a 2nd one immediately for a Christmas present for my friend . Im big into hats and have multiple Melin models and the quality of this one is easily comparable. The stitching detail is very impressive and i love the almost neutral color green shade lettering that makes it look unique . Ive been looking for a local hat for St Pete for awhile and never could find one that really wowed me until I got this one. Definitely will be getting additional ones for friends who live here.
